MUSIC, MUSIC VIDEO

Music Video- Swerve, “Everything (Hey Girl)”

0 Comments 19 April 2016

swerve band

Music video for a single from LA pop rockers Swerve’s self-titled EP.

By Daniel Barron

 

“I’ve been living in the city so long/where everything is covered by smog/and everything I wanted was wrong”

That’s the chorus to LA foursome Swerve’s single “Everything (Hey Girl)” off of their self-titled EP. The sentiment may echoe throughout the lives of bloody-nosed dreamers all over Southern California, but the band’s sunny hooks better evoke the no-apologies fun of 90s Britpop like Blur.

 

Quotes frontman Gregory Mahdesian:

“We feel that ‘Everything (Hey Girl)’ has a slinky, moody vibe to it, but like a lot of our songs it doesn’t take itself too seriously. With that in mind, we wanted the video to be a kind of a playful dark comedy- something that might straddle the line between moody sincerity and silly humor. To create the video’s trippy, drunken effect, we actually filmed the clip in double time and then slowed it down to match up with the audio track!”

 

This single-take video was directed by Hank Fontaine of the LA band The Fontaines, who you are sure to read more about later this year on Yay! LA. Show the video below some California love and if you like what you hear you will be happy to know that all through May, Swerve will be hosting a Tuesday night residency at the DTLA Resident venue. Tickets can be purchased HERE.

 

 

Learn more about the band on their official website.

Follow Swerve on Soundcloud.

Follow Swerve on Twitter and Instagram.

“Like” Swerve on Facebook.

 

swerve resident residency

 

 

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- who has written 407 posts on Yay! LA | Arts & Culture Magazine.

Rudderless college graduate Daniel Barron founded Yay! LA Magazine on a love of writing, passion for the arts, and a firm belief that people really like talking about themselves. He contributed to a number of publications, including LA Music Blog and the defunct The Site Unscene, before deciding to cover arts and entertainment the way he wanted to read it. He works as a freelance writer and digital PR consultant in his current home of Los Angeles. Follow him on Twitter at @YayDanielBarron.

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